Union Square / Downtown San Francisco Guide

Union Square is the beating heart of San Francisco. It’s a neighborhood where world-class shopping, dining, arts, and entertainment converge and thousands of Santas gather each year for Santacon. The area offers a lot of activities & attractions, which brings a large amount of visitors every year. Whether you’re planning a day trip, a weekend getaway or just a few hours of exploration, Union Square provides experiences for everyone.

What is Union Square?

The Union Square Neighborhood is San Francisco’s downtown. Popular destinations, such as Chinatown and North Beach (San Francisco’s “little Italy”) are north of the area, within walking distance. San Francisco’s Ferry Building, offering Ferry Boat Transportation to nearby Sausalito, Tiburon, and Larkspur is located east of Union Square. The building itself is a destination for shops and restaurants and hosts 3 weekly farmers markets. The venue offers a variety of events throughout the year, as well. To the south of Union Square is Soma, home of San Francisco’s Convention Center, the Yerba Buena Gardens, offering fun activities for the whole family, such as ice skating, bowling, free concerts and the historic carousel from beloved amusement park of yesteryear, Play Land. Soma is also home to the San Francisco Giants Stadium. To the west of Union Square is Hayes Valley, home of the San Francisco Opera, Symphony and Ballet.

Things to do in Union Square

Union Square is a hub of activity with plenty to keep you entertained, no matter your interests. From seasonal events to iconic attractions, this neighborhood has something for everyone.

Events

Union Square hosts a variety of events throughout the year, making it a lively destination no matter the season. Highlights include:

Winter Walk: A festive pedestrian plaza featuring food trucks, pop-up bars, live performances & holiday decor.

Union Square in Bloom: A celebration of spring/summer with floral displays, events and activities like the Bloomies Awards & Tulip Day.

Santacon: A citywide event where hundreds of Santas gather to spread holiday cheer (and have a “few” drinks).

Union Square Christmas Tree Lighting: A beloved holiday tradition that kicks off the season with music, performances, and the lighting of the tree.

Where to Eat in Union Square

Union Square has a wide array of food and beverage options contained in a single neighborhood. Famous San Francisco foods, such as Hangtown Fry, Cioppino, and Sour Dough Bread can be sampled at restaurants throughout the neighborhood. Dishes specifically invented in Union Square are available on some menus as well, including Celery Victor, Green Goddess Dressing and Crab Louis. San Francisco has also been a significant city for cocktail creation. Some Union Square originals that can still be found today include, the Cable Car, the Chartreuse Swizzle, the Boothby & the Black Manhattan.

Many of Union Square’s hotels contain hidden gems and should not be overlooked. Some of the city’s favorite restaurants are tucked away inside of Union Square Hotels. Local favorite and family-owned Italian Restaurant, Fino, is located inside The Andrews boutique hotel. Jean D’arc, serving some of San Francisco’s best classic French cuisine, is located inside of another boutique hotel, the Cornell Hotel de France. The Bartlett Hotel and Guest House has a Brewery and Restaurant, known as Bartlett Hall, offering delicious locally brewed beers and comfort foods to pair with them. The list goes on and on.

Many of San Francisco’s Luxury Historic Hotels offer excellent brunches, high tea and fine dining options. The brunch Buffet at the Garden Court Restaurant, located inside of the Palace Hotel, is a local destination on special occasions. When visiting the Bay Area in the holiday season, attending one of the many holiday high teas in the downtown area is a must. There are always family-friendly options, making the holidays magical for the little ones. The finer hotels in the area also have some of the best offerings in fine dining. The one65 Hotel has the prestigious Michelin-starred, O’ by Claude Tohic, on the 5th floor.

Some of San Francisco’s legacy restaurants and bars are located in the neighborhood. Sears Fine Foods, known for their Swedish Pancakes with Lingonberry Sauce, has been serving classic American breakfast and lunch foods since 1938. Sam’s Grill and Seafood Restaurant has been offering classic seafood dishes, steaks and chops since 1867. Historic John’s Grill, once a favorite haunt of Dashiell Hammett, creator of the hardboiled detective story genre, has been serving delicious steaks and chops since 1908. The last of San Francisco’s elegant department store restaurants, The Rotunda, has been serving upscale American Cuisine beneath its iconic stained glass dome, since 1933. David’s Delicatessen and Diner has been serving classic Jewish and American comfort foods since 1952.The Iron Horse, where Joe Di Maggio and Marylin Monroe famously imbibed, following their January 14, 1955 Wedding, has been a popular watering hole in Union Square since 1951 and The Owl Tree has been a favorite corner bar in the neighborhood since 1968. So many downtown eating & drinking establishments are an important part of San Francisco’s culinary history.

Union Square also offers a number of of late night dining options, including American Diner fare at the Pine Crest Diner, some of the best sushi in the city at Ryoko’s, CocoBang for kick ass Korean and many more. The neighborhood also has some great corner convenience stores that stay open later than most other neighborhoods in the city. If you are on a budget and want a snack after bar hopping or are staying at an AIRBNB, these small markets offer a nice selection of options, including prepared foods.

With a wide array of dining options in Union Square, there should be no issue finding the perfect place to satisfy your tastes and budget. With so many excellent options, the hardest part will be narrowing down the choices for the number of days you plan to spend in the neighborhood. For those who cannot decide, check our our suggested itineraries for a progressive dinner in the downtown area.

Union Square is a foodie’s paradise, offering everything from cozy cafes to Michelin-starred dining. Some must-visit spots include:

Bartlett Hall: A gastropub serving craft beer and elevated comfort food.

O’ by Claude Le Tohic: A fine dining experience featuring innovative French cuisine.

Toy Soldier: A casual yet refined spot known for its hearty American dishes.

Last Drop Tavern: Perfect for craft beers and hearty pub fare.

John’s Grill: A historic eatery famous for its steaks and ties to The Maltese Falcon.

Leleka Ukrainian Comfort Food: Authentic Ukrainian dishes in a warm and inviting atmosphere.

The Irish Bank: A hidden gem offering traditional Irish pub fare.

Nightlife

San Francisco’s theater district is located in the Union Square neighborhood, offering world class stage plays, musicals and performances nightly at venues such as The San Francisco Playhouse, the American Conservatory Theater (ACT), the Orpheum Theater, the Golden Gate Theater and the Curran Theater. A wide array of stage plays and musicals are offered throughout the year. Enjoy productions of Annie, Chicago, Some Like It Hot and Hamilton, among others, in 2025.

Union Square is a neighborhood where you can enjoy live music and it is home to some of the city’s best concert venues. The Bill Graham Civic Auditorium, built in 1915 for the Panama Pacific International Exhibit, is a venue that is considered to be one of the city’s premiere all-purpose arenas. The venue has featured the who’s who of the music industry for decades, such as Elvis Presley, Judy Garland, Chuck Berry, Muddy Waters, The Grateful Dead, Elton John, Pink Floyd, Black Sabbath, Lady Gaga, Journey and many, many more. The Warfield which once served as a Vaudeville theater and a movie house, has hosted legendary music acts for over a century. Louis Armstrong, Al Jolson, Bob Dylan, Nirvana, the Ramones and more have performed at the historic venue. The Grateful Dead performed 15 sold out concerts there in 1980 alone and even recorded an album there. August Hall, a relative newcomer on the scene, is a beautiful modern facility for concerts and events, just steps from Union Square.

San Francisco has long been known for its Jazz and Blues venues. Today, locals and visitors can enjoy live Jazz and Blues at venues like The Black Cat, Biscuits and Blues and The Dawn Club. The Dawn Club, which was opened by Future Bars in 2023 is a modern interpretation of a Jazz Venue located in the same space, going by the same name, during prohibition. Rumor has it, there is a tunnel from the kitchen at the Palace Hotel to the Dawn Club. The beautiful art deco interior design and world class musicians give the space an authentic 1920’s feel.

Local Musicians play at small venues all over Union square as well. You can enjoy live music while drinking or dining at spots like the Post Room, Starlite, Johnny Foley’s Irish Pub and many more. Late night, enjoy the Dueling Piano Bar, in Johnny Foley’s Basement. This is a great venue for birthdays, bachelor and bachelorette parties and other special occasions, as the musicians interact with the audience and do it up big for special celebrations.

There is a variety of entertainment, for those who enjoy the nightlife. Marrakech, on O’Farrell Street, has been offering entertainment by Belly Dancers and a well known magic show in the downstairs for decades. Fans of comedy can head to the Shelton Theater’s “Cheaper than Therapy” Comedy Show. To catch some of the city’s hippest DJ’s, head to Hawthorne Nightclub. Union Square is a hub for nightlife in San Francisco and no matter your age or tastes, Union Square has something to offer.

Bars & Nightclubs

From cozy pubs to high-energy clubs, there’s no shortage of places to grab a drink or dance the night away. Highlights include:

Harlan Records: A retro-inspired bar with handcrafted cocktails.

Elements Bar & Lounge: A sleek spot for wine and specialty cocktails.

Hawthorn SF Nightclub and Lounge: Known for its upscale decor and energetic dance floor.

Iron Horse Cocktails: A casual bar with great drinks and a laid-back vibe.

Dueling Pianos at Johnny Foley’s: A lively pub with interactive musical entertainment.

Rickhouse: A whiskey-centric bar known for its creative cocktail menu.

Music Venues

Union Square offers a mix of intimate and large music and comedy venues, including:

August Hall: A beautifully restored theater hosting a wide range of live performances.

Black Cat Jazz Supper Club: A stylish venue offering world-class jazz and fine dining.

The Punch Line: A legendary comedy club

Great American Music Hall: San Francisco’s oldest music venue with a cozy, ornate setting.

Biscuits and Blues: A perfect spot for blues enthusiasts and Southern-inspired cuisine.

The Curran Theatre: Hosting Broadway productions and other live performances.

Attractions & Tours

Union Square is packed with attractions that highlight San Francisco’s charm and history. Some highlights include:

The Hearts of San Francisco: Iconic heart sculptures painted by local artists, scattered throughout the square.

Cable Car Turnaround: A must-see stop where you can watch the city’s historic cable cars in action.

Maiden Lane: A picturesque pedestrian street lined with boutiques and cafes.

Union Square Park: A green oasis in the heart of the city, perfect for relaxing or people-watching.

Shopping

Union Square offers some of the city’s best shopping. You can find high-end, luxury boutiques & shops, including Gucci, Hermes, Louis Vuitton, Burberry, and many more, located just steps from the heart of Union Square. All of the city’s main department stores are located in the area as well, including legacy businesses such as Gump’s and Wilkes Bashford. Specialty shops, such as Cable Car Clothiers, William Glen and Son, Teuscher Chocolates, Cop Coppine Paris and others, offer some of the finest imported European goods in the city. Macy’s continues to occupy the southern end of Union Square Park and hosts the annual winter holiday ice rink, tree lighting and is a popular destination for shopping and dining during the holiday season. Families bring their kids to Macy’s each year to enjoy the window displays and to visit Santa. The city’s flagship Apple and Williams Sonoma Stores still occupy the north end of Union Square Park, along with Tiffany & Co. and Sacks Fifth Avenue.

Some Popular Stores to Check out on your visit:

Apple Union Square Store: A cutting-edge retail space with an outdoor plaza.

Louis Vuitton Store: A haven for high-end fashion enthusiasts.

Macy’s: A flagship department store offering everything under one roof.

Gump’s San Francisco: A historic store specializing in fine jewelry, home decor, and gifts.

The Only in San Francisco Store: Perfect for souvenirs and unique finds.

Wellness & Sports

Recharge your body and mind at one of Union Square’s many wellness-focused destinations:

Spa J’Adore: Offering luxurious treatments in a tranquil setting.

Chateau de la Beauté: Specializing in advanced skincare and beauty services.

Equinox Gym: A high-end fitness center with state-of-the-art equipment.

Ae Salon: Known for its expert hairstyling and personalized services.

Blake Charles Salon: Offering premium hair and beauty treatments.

Arts & Culture

Union Square is more than just a shopping mecca, it’s also a hub for arts and culture in San Francisco. From world-class theaters to stunning public art installations, the neighborhood offers experiences that captivate both locals and visitors.

Theaters and Performance Arts

Union Square boasts some of the city’s most iconic theaters. The American Conservatory Theater (ACT) Geary Theater is a historic landmark known for its exceptional productions of classic and contemporary plays. Nearby, the Curran Theater hosts Broadway hits, concerts, and experimental performances in a beautifully restored setting.

For an intimate and elegant evening, Feinstein’s at the Nikko offers cabaret-style performances featuring renowned vocalists and jazz musicians. It’s the perfect blend of live entertainment and fine dining.

Art Galleries

Union Square is home to several prestigious art galleries that showcase everything from modern masterpieces to contemporary works. The Martin Lawrence Galleries features works by Picasso, Chagall, and Warhol, while the San Francisco Art Exchange highlights iconic pop culture photography and art.

Public Art Installations

Art spills onto the streets of Union Square with a series of captivating public installations. The Hearts in San Francisco sculptures, located throughout the area, are painted by local artists and change periodically, offering Instagram-worthy moments. The Lucy in the Sky installation by Erwin Redl enchants pedestrians with its

Highlights:

Martin Lawrence Galleries: Showcasing works by modern masters like Picasso and Warhol.

ACT’s Geary Theater: Home to exceptional performances in a stunning historic building.

Lucy in the Sky Art Installation: A mesmerizing LED light display.

The Flood Building: A historic landmark with beautiful architecture and retail spaces.

Visitor’s Guide

Union Square is one of San Francisco’s most iconic neighborhoods. While it’s a welcoming destination year-round, planning ahead ensures you make the most of your visit. From understanding the area’s history to navigating transportation and knowing where to stay, here is everything you need for a fun and safe experience in Union Square.

Overview & History

Union Square Park, located in the center of San Francisco, is a landmark of great historical, political, cultural and commercial significance. It has remained a popular gathering place for visitors & locals since 1850, when Colonel John Geary deeded the land to the city, to be used in perpetuity for park purposes. Prior to 1850 the land was a sand dune, where pro-union rallies took place, prior to the Civil War. This is where the square got its name. The area surrounding the park, located in the heart of downtown San Francisco, is one of the city’s most important neighborhoods; Union Square. This area is surrounded by hotels, a shopping district, many of the cities most important venues for cultural activities, such as music venues, museums, theaters & galleries and is home to many historical landmarks.

The square has undergone several design changes over the years. The most recognizable detail of the park’s design is the iconic Dewey Monument, which has stood 90 feet above the north end of the Park since 1903. This historic statue is of Nike, the Greek Goddess of victory. In 1903, President Roosevelt dedicated the statue to the US Navy’s San Francisco Squadron, lead by Commodore Dewey. The dedication was in honor of their role in the destruction of the Manila Fleet during the Spanish American War. The monument is not the only well known artwork on permanent display in the square. Since 2009, the Hearts of San Francisco Art Installation, a charitable collaboration of the local art and health communities, is on year round display in the 4 corners of the square.

The park’s modern design includes ample seating areas for those who come to enjoy the space. On the west side of the square there is a casual Cafe, Miller and Luxe Provisions, owned by celebrity chef, Tyler Florence. They offer coffee, wine, beer, pastry and some light savory selections to enjoy. Throughout the year various events and activities take place in the square, including “Free Tulip Day”, “The Festival of Lights”, the annual Macy’s Christmas Tree and ice skating rink and much more. These ongoing traditions have made the square a destination in San Francisco.

The history of Union Square is kept alive through reports of alleged paranormal phenomenon. The neighborhood’s seedy and sorted past includes tales of prostitutes, murder, the first ever Hollywood scandal, the death of a President, fires and earthquakes. San Francisco is said to be one of the most haunted cities in the United States. It is rumored that for every person living in the city, there are 6 spirits of the dead dwelling within its boarders. The reported ghost citations are often linked to the sketchy details of Union Square’s past. Many alleged ghost sightings or reports of eerie phenomenon have been at the oldest hotels, theaters and restaurants in the area. The St. Francis is believed to be haunted by the spirits of singer Al Jolson and Silent film star Virginia Rappe. Guests at the Chancellor Hotel have reported cold sensations, strange noises and dark figures, resembling a small human being, while in their rooms. The mirrors of the Curran Theater are said to be haunted by the ghost of Hewlett Tarr, an infamous murder victim, who was killed while on the job at the old theater. Sightings of the ghost of Dashiell Hammett and his Mistress, Lillian Hellman, have been reported on the third floor of Historic John’s Grill and Room 207 of the Union Square Hotel. Reports of paranormal activity throughout the Union Square neighborhood are so common that there are many ghost tours available of the downtown area. The guides take you around the most historic parts of the neighborhood and tell fascinating tales of San Francisco’s past.

Getting Around Union Square

Getting to Union Square is easy, thanks to its central location and excellent transit options:

Taxis and Rideshares: Services like Uber and Lyft are widely available and a convenient way to reach Union Square.

Driving and Parking: While driving in San Francisco can be challenging, Union Square offers several parking garages, including the Union Square Garage and Sutter-Stockton Garage. Be prepared for steep rates during peak hours.

Public Transit: Multiple Muni bus lines, including the 30, 45, and Powell-Mason cable cars, serve Union Square. The Powell Street BART station is just steps away, connecting you to the greater Bay Area. Find out more about the schedules on the SFMTA website.

Waymo Rides: For a unique experience, consider trying a Waymo self-driving car, a cutting-edge technology offering available in San Francisco.

Where to Stay in Union Square

The neighborhood offers a big selection of over night accommodations. For travelers on a budget, inexpensive accommodations are available at hostels, such as the HI San Francisco Downtown Hostel, with shared rooms for $30 to $50 a night and private rooms under $100 per night. You can also save on the cost of over night accommodations by booking a smaller boutique hotel, such as the Golden Gate Hotel or Cornell Hotel de France on Bush street, with clean comfortable private rooms. Boutique hotels often include breakfast, afternoon tea or a wine and cheese hour in the price. There are also budget, mid-range and luxury hotels in the neighborhood as well, including reputable and familiar brands like Marriott, Hilton and Westin.

Union Square is home to some of the city’s most historic hotels like The Palace, built in 1875, the St. Francis, built in 1904, and the Beacon Grand (formerly known as the Sir Francis Drake), built in 1928. These hotels were built as social hubs for the who’s who of San Francisco Society. To this day, they offer stunning spaces to socialize, imbibe, dine, enjoy music, entertain and so much more. These luxury hotels have hosted Politicians, celebrities and socialites over the years. Over the years, certain staff members have achieved local celebrity status. At The Palace, world renown mixologist and writer “Cocktail Bill” Boothby, worked on the staff for a while. Today they have a small, free museum dedicated to him down the corridor from the lobby. His namesake drink is served at the Pied Piper Bar to this day. America’s first celebrity chef, Victor Hirtzler, worked at the St, Francis and created some famous dishes, such as Peach Melba, Celery Victor and Crab Louis. And, perhaps, the most well known of all, Tom Sweeney, “the most photographed man in San Francisco”, who proudly wore the beefeater uniform at the Sir Francis Drake for over 4 decades. Visitors flocked to the Sir Francis Drake to see Sweeney when they were in town. He had his picture taken with countless tourists daily. The hotel is also the home of a beautiful cocktail lounge on the 21st floor, currently operating as Starlight. Harry Denton, a local celebrity in his own right, once ran the venue. Many of the bartenders employed by him in the 1990’s and early 2000’s went on to be big names in the mixology world, most significantly Tony Abu-Gamin. Abu-Gamin created the classic cocktail called the Cable Car and the lesser known “Sweeney-tini”, created in honor of Tom Sweeney’s 20th anniversary manning the door at the hotel.

Here are a few good options for staying in and around Union Square:

The Westin St. Francis: A historic luxury hotel known for its elegant rooms and famous glass elevators.

Hotel Nikko: A chic, modern hotel offering amenities like a rooftop pool and Japanese-inspired dining.

Tilden Hotel: A boutique option with an artsy vibe and cozy atmosphere.

HI San Francisco Downtown Hostel: A budget-friendly choice perfect for travelers looking to save money.

For alternative neighborhoods, consider staying in:

Nob Hill: Known for its upscale hotels and sweeping views.

SOMA (South of Market): A vibrant area with modern hotels close to museums and nightlife.

Fisherman’s Wharf: Great for families and tourists who want waterfront access and plenty of attractions.

Visiting Union Square with Kids

Visiting Union Square in San Francisco with kids can be a delightful experience. The area is kid-friendly, offering a mix of activities to keep young ones entertained. Highlights include Union Square Park, where kids can enjoy open space and seasonal events like Winter Walk or outdoor holiday displays. A cable car ride from the Powell Street Turnaround is a must-do adventure that kids will love. For a sweet treat or fun meal, nearby cafes and diners cater to families, while shops like Leela’s Market provide kid-centric delights.

Union Square is generally safe, with busy streets and plenty of people around, especially during the day. However, as with any urban environment, staying aware of your surroundings and keeping an eye on little ones in crowded areas is important. With its combination of attractions, dining, and unique San Francisco charm, Union Square is a great destination for families.

Highlights:

Union Square Park: Perfect for a picnic or letting kids burn off some energy.

Cable Car Rides: A must-do for families, offering fun and unique transportation.

Leela’s Market: A toy store in the heart of the square, perfect for younger visitors.

Tips for Parents:

• Pack snacks and water to keep kids energized.
• Plan bathroom breaks and check for family-friendly dining options in advance.
• Use strollers or carriers for younger children, as the area can be crowded.

Visiting Union Square with Pets

Pet-Friendly Spots: Some outdoor cafes and Union Square Park allow pets, making them good stops for a break.

Pet Supply Stores: Visit George SF, a boutique pet store for treats and accessories.

Tips for Pet Owners:

• Bring water and waste bags for your pet.
• Keep your pet leashed and close, as the area can get busy.
• Avoid bringing pets during peak shopping hours or crowded events.

LGBTQ

San Francisco is one of the most LGBTQ-friendly cities in the world, and Union Square reflects this inclusivity:

Events and Activities: Pride-themed displays and events often occur in the area during June.

LGBTQ-Friendly Spots: Many bars, like Elements Lounge, welcome a diverse crowd.

Shopping: Union Square’s stores often feature Pride collections and support LGBTQ causes.

Union Square Safety

Union Square in San Francisco is generally a safe and bustling neighborhood, especially during the day when it’s filled with shoppers, diners, and tourists. However, it’s important to pay attention to your surroundings. Keep an eye on your belongings, as pickpocketing can occur in crowded areas. Stick to well-lit streets and busy areas, particularly at night, and avoid displaying valuables like expensive electronics or jewelry.

When preparing for your visit, plan transportation options in advance; rideshares, taxis, or public transit are safer and more convenient than leaving your car parked on the street. Using a secure bag and traveling with a companion can add to your peace of mind. By staying alert and taking basic precautions, you can enjoy everything Union Square has to offer with confidence.

Notes about Safety:

Daytime Visits: The area is busy and safe during the day.

Nighttime Precautions: Stick to well-lit areas and avoid wandering into less populated streets.

Pickpocketing: Keep an eye on your belongings, especially during crowded events.

Emergencies: Familiarize yourself with nearby police stations or contact numbers for local security.