Things to Do in Union Square

Union Square is one of San Francisco’s most iconic neighborhoods. While you probably think of Union Square as the city’s main shopping destination, the neighborhood has so much more to offer. From world-class dining & lively nightlife to cultural attractions and seasonal events, Union Square is the perfect place to spend a day exploring.

San Francisco is a beautiful city and we enjoy seeing as much of it as possible, especially when we get a sunny and warm day. However, even on the foggiest of days, when Karl the Fog engulfs the city, Union Square is a great place to eat, drink, shop and more. To give you a better idea of the best things to do in Union Square, we have put together a guide to give you the details to plan your visit.

Nightlife in Union Square

Since we usually like to seek out the party scene when traveling to new places, let’s go through the nightlife in Union Square first. While the neighborhood probably wouldn’t be listed in any “top places to party in San Francisco” lists, there are definitely some great spots to enjoy some live music or grab a drink. One of the great things about the neighborhoods of San Francisco is that each one has its own look and feel as well as different things to do.

Whether you’re in the mood for craft cocktails, live music, or dancing the night away, Union Square has plenty to explore. Sip expertly mixed drinks at stylish bars like Harlan Records or enjoy the lively atmosphere of Johnny Foley’s Dueling Pianos. For those seeking music and entertainment, venues like Feinstein’s at the Nikko or the Black Cat Jazz Supper Club deliver unforgettable performances.

Bars & Nightclubs:

Golden Gate Tap Room: A sports bar with arcade games and craft beers.

Last Drop Tavern: Cozy vibes with great pub fare and drinks.

Hawthorn: A sleek, upscale nightclub with a mix of DJs and themed events.

Monarch: Just a short walk away, offering a sweet dance floor and amazing sound system.

Music Venues

Union Square and the very close surrounding area have an excellent assortment of places to see live music. Whether you’re in the mood for smooth jazz, energetic rock, or an intimate cabaret performance, Union Square has a venue for every music lover.

If you’re feeling fancy, Feinstein’s at the Nikko provides a luxurious setting with world-class vocalists, jazz musicians, and Broadway stars gracing the stage. Jazz aficionados will also enjoy the Black Cat Jazz Supper Club, where top-tier jazz meets exquisite dining in a stylish, intimate atmosphere. These spots are perfect for a date night.

If you’re looking for lively blues performances, Biscuits and Blues is a great spot, which also offers some kick-ass Southern-inspired cuisine. Larger acts often perform at August Hall, a beautifully restored theater blending historic charm with modern acoustics, while venues like the Great American Music Hall and The Warfield bring some big names to the city.

Biscuits and Blues: A cozy spot featuring live blues performances.

Feinstein’s at the Nikko: A cabaret-style venue with a lineup of music and comedy.

Bill Graham Civic Auditorium: Huge venue with big name acts.

The Warfield: One of San Francisco’s most famous music venues

Great American Music Hall: Catch some amazing artists in an intimate setting.

Union Square Nightlife Guide

Shopping

Union Square is the best shopping destination in San Francisco, attracting visitors from around the globe with its mix of luxury boutiques, department stores & unique local shops. The neighborhood offers something for every shopper, whether you’re seeking the latest fashion trends, timeless accessories, or one-of-a-kind San Francisco souvenirs. While we may rely on the ease on shopping online a little too much these days, it can be fun to get out of the house and browse through some stores.

Luxury lovers will find brands like Louis Vuitton, Gucci, and Cartier lining the streets, while Macy’s and Neiman Marcus provide multi-level havens for fashion, beauty, and home goods. For tech enthusiasts, the Apple Union Square Store offers cutting-edge gadgets in a sleek, modern space featuring an outdoor plaza perfect for taking a break.

Shoppers looking for unique finds can explore Gump’s San Francisco, an historic store specializing in fine jewelry, art & home decor or browse The Only in San Francisco Store for fun, locally-inspired gifts (a great place for visitors to find some gifts to bring home for family and friends). From high-end designers to artisanal boutiques, Union Square’s shopping scene combines style, variety, and a touch of San Francisco charm.

Luxury Stores: Louis Vuitton, Gucci, and Chanel.

Department Stores: Macy’s, Saks Fifth Avenue, and Neiman Marcus.

Artisanal Shops: Local gems like Gump’s offer one-of-a-kind items.

See more on the Union Square Shopping Guide

Arts & Culture

San Francisco is a city where you can find bits of art & culture everywhere you go. You can find amazing murals throughout the city, the “secret” peephole cinema and even a few areas with some original Banksy artwork. Union Square has plenty of great art & culture options so make sure to take in a few attractions when you visit.

The neighborhood is home to iconic theaters like the American Conservatory Theater (ACT) Geary Theater and the Curran Theater, which host everything from Broadway hits to edgy performances. If you are looking for some fantastic art, you can explore galleries such as the Martin Lawrence Galleries, showcasing works by renowned artists like Warhol and Picasso, or the San Francisco Art Exchange, specializing in pop culture and rock-and-roll art. Public art installations add to Union Square’s charm, with highlights like Lucy in the Sky, a dazzling LED light installation, and the beloved Hearts in San Francisco sculptures that celebrate the city’s spirit. For those interested in architecture, landmarks like the Flood Building and 450 Sutter offer a glimpse into San Francisco’s historic and artistic past.

San Francisco Art Exchange: Iconic photography and pop art exhibits.

Martin Lawrence Galleries: Fine art from world-renowned artists.

Curran Theater: Hosting Broadway shows and live performances.

Events in Union Square

San Francisco has its share of large events like Outside Lands, Bay to Breakers and The Uion Street Festival that bring people from all over the place to the city of San Francisco. Union Square is actually home to some really cool and unique events that are worth checking out. The Union Square in Bloom events are a great way to check out some beautiful flowers, drink flower-inspired cocktails and more. We especially love the celebration for Flower Bulb Day. The Holidays brings events like Winter Walk and Santacon, which combined with the holiday decorations, the ice skating rink and the massive Christmas tree in the square provide a great way to celebrate in December.

Annual Union Square Events:

Winter Walk (December): Union Square transforms into a pedestrian plaza filled with lush turf, food trucks, pop-up bars, and themed decor. Live performances and festive activities make this event a holiday favorite.

Union Square in Bloom (Spring): A tradition celebrating flowers, this event includes the beautiful Flower Bulb Day, where tulips blanket Union Square Park & you can gather their own blooms to take home.

Union Square Christmas Tree Lighting: This holiday tradition features the lighting of the Christmas tree in Union Square Park, accompanied by live music and performances.

Bill Graham Union Square Menorah Lighting: Celebrate Hanukkah with nightly ceremonies featuring music, latkes, and guest speakers.

Santacon: Join a citywide celebration as hundreds of Santas converge on Union Square for a festive bar crawl. Make sure to bring a toy to donate!

Ornament Trail: A holiday scavenger hunt where visitors can collect themed ornaments at participating locations.

Mother’s Day: Special brunches, shopping deals, and family-friendly activities mark this celebration in Union Square.

Blooms & Bubbles Bar Crawl: A spring event featuring floral-inspired cocktails at Union Square’s best bars.

Bloomies Awards: A unique competition celebrating the best floral displays in Union Square.

Find out more:

Union Square Events Guide

Restaurants in Union Square

From cozy cafes to Michelin-starred dining, Union Square has culinary experiences to suit every palate & occasion. Whether you’re grabbing a quick bite during a shopping spree, enjoying a leisurely brunch, or indulging in a fine dining experience, Union Square has it all. Iconic spots like John’s Grill serve up classic San Francisco charm, while innovative eateries like O’ by Claude Le Tohic offer gourmet delights. With a blend of local flavors and international cuisine, Union Square is the perfect place to satisfy your appetite in the heart of the city.

Some stand-out Union Square Restaurants:

Kin Khao: A Michelin-starred Thai restaurant offering bold, flavorful dishes.

John’s Grill: A historic eatery known for its old-school steak and seafood.

E&O Kitchen and Bar: Pan-Asian cuisine in a vibrant setting.

Bodega SF: Modern Vietnamese fare with a Californian twist.

Bartlett Hall: A gastropub serving upscale comfort food.

Cafe de la Presse: French bistro classics in a charming Parisian atmosphere.

Chotto Matte: Fusion Japanese-Peruvian Nikkei dishes.

Attractions & Tours

Each neighborhood in San Francisco is full of attractions that are worth a look. Start your adventure at Union Square Park, the lively heart of the neighborhood, surrounded by stunning architecture, public art installations & seasonal decorations. Don’t miss the Cable Car Turnaround, where you can hop on San Francisco’s world-famous cable cars for a ride through the city’s hills. Stroll down Maiden Lane, an historic pedestrian street lined with charming boutiques and cafes, or discover the Hearts in San Francisco sculptures scattered throughout the area.

For a deeper dive into the city, consider taking a tour. The Big Bus Hop-On Hop-Off Sightseeing Tour makes a stop in Union Square, allowing you to explore at your own pace or the San Francisco Movie Sights Tour highlights filming locations of iconic movies shot around the neighborhood. History enthusiasts will love the Ghost and True Crime Walking Tour, which reveals the area’s intriguing (and a little sketchy) past.

Union Square offers a variety of attractions and tours:

Union Square Park: The heart of the neighborhood, perfect for relaxing and people-watching.

Maiden Lane: A charming pedestrian street with art galleries and boutique shops.

Cable Car Turnaround: Hop on one of San Francisco’s iconic cable cars.

Walking Tours: Explore Union Square’s history, architecture, and hidden gems with a guided tour.

More Union Square Attractions and Tours

Wellness & Sports

Sometimes you just need a little time to relax. Whether you want to get an early morning workout to get the day started or need a deep-tissue massage after a long day of shopping, you can find quite a few great wellness options in Union Square.

From serene spas to nourishing dining options, the neighborhood offers plenty of ways to prioritize your well-being. Relax and rejuvenate at luxurious spas like Spa J’Adore or Remède Spa at The St. Regis, where expert treatments will leave you refreshed and energized.

Fitness enthusiasts can stay active at Equinox Union Square, a high-end gym with state-of-the-art facilities and a wide range of classes, or try an invigorating session at CorePower Yoga, known for its heated and vinyasa yoga offerings.

For a healthy meal, Union Square boasts restaurants like Blue Barn Gourmet, where you’ll find fresh, organic salads and sandwiches, or Sweetgreen, a favorite for build-your-own grain bowls made with seasonal ingredients. Even quick stops like Pressed Juicery offer nutritious on-the-go options.

Union Square makes it easy to find balance, offering both indulgence and wellness in the heart of San Francisco. Whether you’re looking to relax, refuel, or re-energize, the neighborhood has everything you need to maintain a healthy lifestyle.

See More Wellness, Spas & Salons

Top 10 Things to Do in Union Square, San Francisco

Union Square is packed with activities, attractions, and experiences for everyone to enjoy. From shopping and dining to bars and attractions, there’s no shortage of things to do. Here’s a list of the top 10 things we think you should check out if you are visiting Union Square.

1. Shop ‘Til You Drop

If shopping is on your agenda, Union Square is the place to be. Sure, you’ll find high-end stores like Tiffany & Co., Hermès, and Prada, but don’t miss the hidden gems. Angelic Pretty, a charming clothing store, offers a cozy break from retail madness. For unique finds, pop into Crocker Galleria, a quiet spot with boutique shops and cafes. And if you’re looking for quirky souvenirs, Patrick & Co. specializes in custom stationery and gifts you won’t find anywhere else.

2. Relax at Union Square Park

At the center of it all is Union Square Park, the perfect place to sit back, sip a latte, and people-watch. Bring a snack from ONE65 and enjoy the lively atmosphere. During the holidays, the park transforms into a magical scene with an ice-skating rink and a massive Christmas tree. Keep an eye out for live performances and pop-up art exhibits throughout the year.

3. Ride a Cable Car

No visit to San Francisco is complete without hopping on a cable car at the Powell Street Turnaround. It’s as iconic as the Golden Gate Bridge and offers unbeatable views as you rumble up and down the city’s steep streets. Get there early in the morning or later in the evening to avoid the lines, and don’t forget your camera.

4. Discover Public Art

Union Square is a canvas of creativity. Snap a photo with the Hearts in San Francisco sculptures, which are constantly changing thanks to local artists. For something more immersive, wander under Lucy in the Sky, a mesmerizing light installation tucked away on Market Street. And don’t forget to stroll by Maiden Lane, where you’ll find charming murals and artful shop displays.

5. Dine at Top Restaurants

Union Square’s dining scene is just as foodie-centric as the rest of the city. For something upscale, check out Campton Place, known for its exquisite Indian-influenced cuisine. If you’re in the mood for something hearty, Sam’s Grill & Seafood Restaurant is a historic spot with classic San Francisco dishes. Looking for something casual? The Rotunda at Neiman Marcus offers a killer afternoon tea experience with skyline views. And for late-night bites, you can’t beat the Pinecrest Diner.

6. Catch a Show

Union Square is a cultural hotspot, especially for theater lovers. Check out the latest productions at the Curran Theater or the San Francisco Playhouse, both showcasing a mix of Broadway hits and locally inspired works. If cabaret and jazz are more your speed, head to Feinstein’s at the Nikko for an intimate performance paired with fantastic cocktails.

7. Explore Maiden Lane

This pedestrian-only street feels like a slice of Europe in the middle of San Francisco. Lined with cafes and galleries, it’s a great place for a leisurely stroll. Stop by Kurt Geiger for chic footwear, then grab a table at Café de la Presse for a cappuccino. Don’t miss the V.C. Morris Gift Shop, a Frank Lloyd Wright-designed gem that architecture buffs will adore. This is a really cool spot with a unique design that is worth checking out.

8. Enjoy Live Music and Nightlife

Sip a craft cocktail at Dawn Club, a hidden speakeasy that’s well worth the hunt. For live music, head to Biscuits & Blues, where you can enjoy food and jazz in a cozy setting. Want something lively? The Irish Bank offers a pub atmosphere with hearty drinks and great company.

9. Take a Tour

Dive deeper into Union Square’s history with a guided tour. The San Francisco Urban Adventures Walking Tour offers a fascinating look at the area’s transformation from a sand dune to a cultural epicenter. Movie buffs will love the SF Movie Tours, which highlight filming locations around Union Square. If you’re feeling adventurous, try a self-guided audio tour and explore at your own pace.

10. Attend Seasonal Events

No matter when you visit, there’s likely a special event happening in Union Square. In winter, the Winter Walk turns two blocks into a pedestrian paradise with food trucks, bars, and festive decor. Spring brings Union Square in Bloom, a celebration of flowers and local art.