On Friday, April 26, head out to 1015 Folsom to see A-Trak live!
Space 2950 in the Front Room:
Immerse yourself in the thrilling aura of A-Trak, a DJ who not only dominates the center stage of the current popular culture scene but also shines brightly as its torchbearer. His nimble fingers dance on the turntable, infusing each beat with a vivid spectrum of musical innovation. This Montreal-born maestro is known to seamlessly hop from bustling festival stages to packed concert halls, leaving traces of his unique blend of hip hop and electronic music in every corner of the global music scene.
Alain Macklovitch, better known as A-Trak, spent years orchestrating the rhythmic soundtrack of Kanye West’s tours. His innate knack for recognizing talent birthed Fool’s Gold Records in 2007, acting as a launchpad for artists like Kid Cudi, Danny Brown, and Flosstradamus. This venture challenged the conventional rules of the record industry, contributing to a fresh wave of independent artists and festivals in North America.
A-Trak’s production talent knows no bounds, from stirring house melodies to rap anthems. His Grammy-nominated remix of the Yeah Yeah Yeahs’ “Heads Will Roll” introduced an entire generation to dance music. Meanwhile, his bold supergroup Duck Sauce, formed with Armand Van Helden, reached number one in twelve countries with the infectiously catchy “Barbra Streisand”, setting a benchmark for viral music videos in the electronic music scene.
His innate sense of style and branding, combined with his versatile music portfolio, has made him an icon in the DJ scene. This has earned him three VMA nominations and high-profile collaborations with global brands such as Adidas, Grey Goose, Mountain Dew, and Cadillac.
In his teens, he quickly rose to fame in the DJ battle scene, winning five titles by the age of 18, including the 1997 DMC World Championships. From his humble beginnings as a turntable prodigy, he has grown into a style icon, creating the archetype of the contemporary multi-faceted DJ.
A-Trak’s dedication to fostering new talent is evident in his recent venture: the Goldie Awards. This new championship reflects the evolution of DJing and producing, building a bridge between his roots in the DJ battle scene and the music landscape of today.
For those lucky enough to be in San Francisco, experience A-Trak’s dynamic and unparalleled DJ skills live at 1015 Folsom. It’s not just a show, but an opportunity to witness a true visionary at work, blurring the lines between hip hop and electronic music, making history while he’s at it. Soak up the infectious energy as he spins his beats, promising an unforgettable night of music and dance. With his visionary mindset and captivating performances, A-Trak continues to redefine the landscape of music, DJing, and independent entrepreneurship.