Hoop It Up: 3×3 Basketball Tournament

Hoop It Up Returns to Thrive City for a High-Energy Day of 3×3 Basketball

Basketball takes center stage at Thrive City on Saturday, September 5, when the iconic Hoop It Up 3×3 Basketball Tournament brings a full day of fast-paced competition to the plaza. With recreational divisions for players ages 10 through 18 and older, plus adult divisions spanning a range of skill levels—including Pro-Am—the tournament promises an energetic showcase of street-style basketball for both participants and fans.

Founded in 1989, Hoop It Up has built a reputation around the compact, competitive format of 3×3 basketball. The tournament’s return to Thrive City offers players a chance to test their skills in a format that rewards quick decisions, teamwork and individual creativity. Teams can carry up to five players, with three players on the court and up to two optional substitutes. Every participating team is guaranteed at least four games, giving competitors plenty of opportunities to battle through the field.

The scoring format keeps the action moving: the first team to reach 21 points wins the game. For spectators, that means plenty of opportunities to catch intense stretches of basketball, from sharp passes and defensive stops to fast scoring runs and clutch finishes.

The tournament gets underway at 9 a.m., making it an early start for players and an appealing day out for basketball fans. Teams can register for $250, with registration closing Wednesday, September 2 at 11:59 p.m. Those who would rather watch than play can register for free spectator tickets and experience the tournament atmosphere from the sidelines.

Thrive City also makes it easy to turn the event into a full-day outing, with restaurants and bars nearby for meals and refreshments. Parking is available seven days a week at the Chase Center Garage at 99 Warriors Way. Visitors should note that space is limited and available on a first-come, first-served basis, while standard Thrive City rules prohibit items and activities including outside alcohol, coolers, lawn chairs, smoking, drones, bicycles and scooters.

Whether you’re stepping onto the court or cheering from the sidelines, Hoop It Up offers a spirited celebration of basketball, competition and community.